WHOLESALE TRADE.
Hey Guys, Happy Friday.
It’s a New Day to learn and have FUN doing so. Let’s get straight to the point
at hand.
Wholesaling is
a business activity which involves buying of goods and services from the
producer in bulk, and selling in small quantities to the retailers and other
merchants. In other words, A Wholesaler
is a trader who buys goods in large quantity and sells in small quantity to
retailers.
FUNCTIONS OF THE WHOLESALER TO THE PRODUCER:
1.
The Wholesaler
purchases goods in large quantities and sell in small quantity to the retailer.
2.
He makes spaces
available for further production by buying and clearing the goods from the producer’s
warehouse and storing them in his own warehouse (This is especially when the
Producer has limited space in his warehouse).
3.
He makes money
available to the manufacturer by buying goods and paying promptly.
4.
He keeps the
manufacturer informed about the market situation from information he gathered
from retailers and consumers.
5.
He relieves the
manufacturer from the problem of transportation and distribution of goods.
