HOME TRADE.
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understand. Let’s get started on our topic.
HOME TRADE is the act
of buying and selling goods within a country. It is also known as DOMESTIC or INTERNAL TRADE. In this Home Trade the same currency is used for
exchange. Home Trade comprises of:
1. Retailing.
2. Wholesaling.
RETAIL TRADE.
Retail Trade is the act of selling
goods and services to the final consumer in small quantities. Retailing is the
final link in the chain of distribution of goods and services.
The Retailer is a person whose
business is to purchase goods from the wholesaler or producer in small quantity,
and sell in smaller units directly to the consumer. In order words, A Retailer
is any trader who directs his efforts towards selling to the final consumers
for the purpose of making profit and finishing the chain of production.
CHARACTERISTICS OF RETAIL TRADE.
1. Retailer
sells in smaller units or quantities.
2. They stock
a wide variety of goods.
3. They sell
directly to the consumers.
4. Retail
Trade involves bringing the goods nearer to the consumers.
5. They are
the final link in the chain of Distribution.
6. The
Business location is open to the general consumers.
FUNCTIONS OF THE RETAILER.
