MODERN TRENDS IN RETAILING
Hey Everyone, Hope the week is
going well? It Is Well with You in Jesus Name- Amen. Today we are continuing
from where we stopped last week. It's the First week of April by the way, how
cool is that?
New Trends have been introduced in
Retailing Business because of the dynamic nature of commercial activities. In
order to enhance and facilitate Business Activities, New Ideas and Techniques
have been introduced and they include:
a. Branding
b. Self Service
c. After Service
d. Vending Machine
e. Pre-Packaging
f. Personal Selling.
BRANDING
It is a Name, Design or Symbol and
even sometimes a Colour Pattern that differentiates a particular product from
the rest in the market. It is a Product's Unique Selling Point, that extra thing it has to
