MODERN TREND IN RETAILING.
Hey Guys,
it’s a lovely Thursday, a new day to Learn and have Fun. So let’s get started
on our Topic for today.
New Trends
have been introduced in Retailing Business because of the dynamic nature of
commercial activities. In order to enhance and facilitate business activities, new
ideas and Techniques have been introduced. These include: Branding,
Self-Service, After-Service, Vending Machine & Repackaging.
1. BRANDING- It is a Name, Term, Sign, Symbol, or Design or the
combination of all of them that an Organization uses to distinguish its goods
from that of other organizations. It is used to prevent product Adulteration.
Advantages
of Branding:
a. It ensures High Quality Goods.
b. It Prevents Product Adulteration.
c. It saves the cost of Advertising.
d. Branded Goods are easily recognized.
